The Store was formed in 2003 with a mission to provide exceptional customer service, great prices and expert advice resulting in the most enjoyable shopping experience. Today the Store is the place to find a growing selection of water sport products, accessories, and related equipment. We are an authorized dealer with the latest new gear, which means you will have the most up to date product technology.

The staff has over 25 years of experience and we are available to provide advice and practical solutions to your questions. You are welcome to give us a call and speak to one the staff members at our storefront or by contacting us on our website.

Our headquarters is located in Germantown Wisconsin. We are a “hands on” storefront retailer with buyers, customer service, sales staff, and warehouse facilities. We look forward to helping you for all your questions and products.